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NBAPA Signs Deal Designed to Help Players Become Video Gaming Stars



The NBA Players Association (NBAPA) licensing arm, THINK450, has signed a deal with the gaming startup ReadyUp  meant to boost players’ side-careers as video gaming and esports personalities. Under the deal, ReadyUp will launch a “smart calendar” web tool in 2019 that NBA players can use to give fans advance notice of their own casual…


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