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SNAI – one of the most renowned operators in Italy reviewed for you

Anyone interested in sports betting must have heard of SNAI at least once. In the panorama of betting at home, the betting site based in Lucca founded in 1990 is, together with Lottomatica, one of the pioneers in the sector. Known especially for betting on horses and for its agencies located in every corner of the boot, the operator has adapted for some time to the evolution of the market, offering on its website a good offer of events on which to bet while sitting comfortably on the sofa at home.

Particularly rich is the proposal of promotions and discreet the number of events on which you can play in real time. Traditionally, there is no shortage of horse races, broadcast live streaming every day. On the other hand, odds are disappointing, with an average payout among the lowest among the highest quality ADM sites. On this site you will still find a full review of the offer of SNAI that will be analyzed in detail.

An overview of the schedule

Not just football. This is how you can summarize the sports proposal of the schedule of SNAI able to reach even a niche audience. Although not at the top, we are still talking about an operator capable of satisfying the vast majority of gamblers.

Selection of sports and markets

Not only football, it has been said, but starting from here is in any case a must and the options for those suffering from football are certainly not lacking. In Italy we start from Serie A and go down to the amateur championships. The same goes for the tournaments of the countries of our continent with the greatest football tradition, to which are added the games of the Under 20. If you fly overseas, you can also find lesser-known leagues such as Thailand or South Africa. Good choice for lovers of basketball and volleyball. Turning to tennis, the betting site offers odds on both the most popular matches and those of the Challenger tournaments. There is also ice hockey, including NHL. Then motor racing, motorcycling, handball, cricket and American football. Rugby, baseball, golf, cycling, darts and boxing are also present. The operator finally earns the title of best bookmaker for betting on horseback riding. In fact, there are numerous equestrian events included in the daily schedule of SNAI and there is really something for everyone. Betting on virtual events is also available.

Many options for betting on various events and especially on football. The markets are divided into categories regarding goals, first and second halves, home and host teams, combined bets or bets on any major arbitration sanctions. Even on other sports, the supply of markets remains discreet and it is almost always possible to find the game that suits your needs.

Live betting and streaming events

SNAI does not disappoint with regard to the proposal of live betting. Good choice of events proposed every day and a satisfactory number of markets are what it takes to get a good judgment. Updated infographics and event statistics consolidate the vote. The presence of streaming for horse racing and other sports represents another positive side, as well as the ability to see the live in full screen. However, the quotas are below expectations. Another good compromise for those interested in live and streaming is definitely a bookie like bwin.

Multiple and systems

Those who love systems and combinations of heights and events find in SNAI a good ally. As is often the case on other betting sites, bets with multiple selections can be made by simply clicking on the odds you want to place in the betting slip. On the right of the screen all the choices will be collected and at that point you just have to decide whether to play each bet in single mode or a multiple or a system. In the latter case, SNAI automatically proposes all possible solutions and it is up to you to find the one that suits your case. In the last instance you have to enter the amount to bet and confirm your bet. Please note that the maximum number of events you can enter is 20.

Betting and winning limits

For both multiples and singles, the ADM has set the maximum limit of victory that can be achieved with a single bet at €10,000. A different matter for the systems, thanks to which it is possible to hope to take home up to 50.000€. For a bet to be accepted it is also necessary to bet a minimum of €2. On the SNAI website, however, when these limits are exceeded, you will receive an error message explaining why your bet cannot be validated. You will then have no choice but to make the required changes.

Quota and payout analysis

We come to a particularly sore point in SNAI’s review: the heights. Among the bookmakers reviewed here, the operator of Lucca is in fact among the least generous. By averaging the payouts of various pre-match meetings selected from different sports and comparing it with that of the other .it bookmakers that we have examined, SNAI is even the taillight. An average percentage of 89.75% on tennis, 91.90% on basketball, 90.60% on ice hockey and 91.20% on volleyball are actually a bit ‘too much below expectations. However, what raises the overall rating on quotas and brings the vote to at least a 7, is represented by the average payout on football. It reaches 93.30%, which is the third step of the podium behind 888sport in this special category. Very good are also the percentages on the Serie A and the most popular European football championships. A bit ‘better, overall, the payments of live events, but still not very good. On our main page there is a comprehensive explanation on what are the fees and payouts, take a look if you are interested in understanding more.

Graphics and site functionality

The SNAI logo is white with a touch of orange on a blue background and the colors of the site could only be these. The initial impact is therefore positive since the graphics are not heavy at the chromatic level. However, the layout, the fonts and the general setting are dated. The freshness and determination that we have found when reviewing other operators here is not found. The images that accompany the promotions, on the other hand, are nice.

The experience of navigating on the portal is quite good, but it also needs to be improved. In the left column of the screen are listed the sports. Clicking on it expands to allow the user to select the country and league of the championship on which you want to play. Once this is done, the selections open in the centre of the page where the most requested bets of the moment were previously present. Loading is sometimes slow and if you add more leagues to the list they will be listed above the previous ones creating some confusion in the user. A 7 again is the maximum grade we feel we can give. A restyling is recommended, even if the potential is there.

How to make a bet

Selecting the desired events is the least smooth part of the process required to complete a bet. As we have just seen, the selection of championships that are stacked on top of each other can cause some confusion, but with a bit of habit you take your hand quickly. Above each chosen competition appear the filters of the markets to be able to find more quickly what you intend to bet on. Clicking on the event instead you get the list of all types of bets available for that specific match. By moving the mouse cursor to the desired odds and pushing the left button you will insert it in the tab that appears at the top right of your monitor. When you are satisfied, all you have to do is choose whether to play singles, multiples or a system. Finally, enter the number to bet and confirm.

The live section of the SNAI website presents a list of sports on which there are currently events available to bet on in real time. The list of football matches is expanded by default, while if you want to bet on other disciplines you will have to scroll down. Very functional is the drop-down menu on the right of the last quota relating to a specific event that allows you to see which markets are available. Once you have chosen the bet to be made, the procedure is no different from that for pre-match bets. On the page where the SNAI mobile app is reviewed you will find the whole procedure for betting from your smartphone.

More about SNAI

The SNAI S.p.A. Group was founded in 1990 and was mainly responsible for managing equestrian facilities and accepting horse betting by telephone. Since 1999 the company has evolved and began to include in its business also betting and betting competitions on sports other than horse racing. The head office is in Lucca, but the company also has offices in Rome and Milan, employing about 500 people. In the Lombard capital it can also boast the ownership of the famous gallop and trotting racecourse in the San Siro area. The executive president is Gabriele Del Torchio while the managing director is Fabio Schiavolin. On the site you can also play poker, bingo, casino and try your luck with slot machines.

Quality of customer service

SNAI customer service works well. Open every day from 8.00 a.m. to midnight, it can be reached by phone thanks to the toll-free number 800.050.140. If you do not want to pick up the handset, you can choose to send an email and wait for an operator to take charge of the request. Only for registered users then there is a live chat, and this is a reason for penalty. Eight points are in any case deserved.

Licensing and security information

As an Italian betting site, SNAI naturally has an ADM license, number 15215, which alone is sufficient to guarantee users who play on .it sites maximum peace of mind. To encrypt data and protect the privacy of its customers, the historic bookmaker of our house has an agreement with Symantec Corporation, a renowned U.S. company known for having produced Norton, one of the most popular software in the field of protection from cyber attacks.

SNAI also has a strong, responsible gaming policy that protects children and best prevents the risk of gambling turning from fun to disease. For this reason, at the time of registration is required to send an identity document certifying the accuracy of the data entered. The user can choose to attach an identity card, passport, driving license, firearms licence or even AT or BT identification cards.

As far as the protection from the risks of pathologies is concerned, the bookmaker invites you to set limits on the bet, on the single bet and on the weekly payments. If this is not enough, you can exclude yourself from the game for a certain period of time of 1, 2, 3 or 6 months or even permanently. In the latter case, the account may only be reactivated after six months by sending a written request and a copy of the identity document to gestionesnaicard@snai.it or by fax to 0583 285344.

Bonus points

In total the bonus points that we have given to SNAI are six: it should be noted that in each category the bookie collects something, testifying to a complete proposal. A deserved point for the streaming offer that, although not extensive, still includes many horse races. The fact that the bookmaker offers bets on horse racing further increases the booty, as well as increases the presence of virtual bets, well made section of the site and really very attractive.

One point out of two available SNAI takes him home thanks to the special mention received during the EGR Italy Awards 2015 as the best sports betting operator of the year that, although it is not a real prize, can not go unnoticed. Two full points instead for the good work done on social networks and for a news section always updated and with interesting columns.

A complete and all in all good offer

Completeness is certainly the best feature of SNAI. By joining this operator every novice player can experience everything that the world of online betting has to offer. From classic betting on football and many other sports to horse racing, up to virtual sports, through live betting. A good welcome bonus, a decent streaming offer, which also offers horse racing, and a good section dedicated to the latest useful news to stay up to date on what is happening in the world of sport complete the picture. SNAI really does not lack anything, but the variety is not accompanied by as much quality.

SNAI’s strengths and weaknesses

More strengths

  • Good choice of events and markets
  • Numerous live and virtual events
  • Horse Racing Betting

Lower strengths

  • Interesting promotions

Increased weaknesses

  • None

Minor weaknesses

  • Poor payment methods
  • Live chat only for registered customers


Snai Details

Restricted Countries:
4,3 rating
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